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Norges Handelshøyskole [8399]
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Fra statiske til dynamiske merker i en digital opplevelseskontekst
(Peer reviewed; Journal article, 2021)Dagens digitale forbrukere møter merker på smarttelefoner, nettbrett, datamaskiner og spillkonsoller. De digitale plattformene gir merkeeiere et større rom til å skape gode merkeopplevelser. Denne artikkelen beskriver ... -
Willingness to buy US products in three Southeast European countries: The effects of cognitive, affective and conative components of country-of-origin image
(Peer reviewed; Journal article, 2022)The objective of this research is to present results from a survey conducted in Croatia, Serbia, and Bosnia-Herzegovina, addressing the negative influence of warfare by USA upon consumer behavior in the region. The results ... -
Embodied, embedded and educated: How everyday heroes strive to save lives during a pandemic
(Peer reviewed; Journal article, 2023)Drawing on an ethnographic study of the HIV/AIDS pandemic, we explore how ordinary people make extraordinary efforts to convince others to comply with health authorities’ advice to change their behaviour. Theories of heroism ... -
Wise use of renewable energy in transport
(Peer reviewed; Journal article, 2023)The transport sector accounts for around 25 % of global energy use, considering both fuel production and consumption. To mitigate climate change, a fast decarbonization of transport is therefore often seen as a necessity, ... -
Wise use of renewable energy in transport
(Peer reviewed; Journal article, 2023)The transport sector accounts for around 25 % of global energy use, considering both fuel production and consumption. To mitigate climate change, a fast decarbonization of transport is therefore often seen as a necessity, ...
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