Advertising and Newspaper Differentiation: On the Role of Readers’ Advertising Taste

dc.contributor.author	Kind, Hans Jarle
dc.contributor.author	Koethenbuerger, Marko
dc.contributor.author	Schjelderup, Guttorm
dc.date.accessioned	2007-06-20T10:59:27Z
dc.date.available	2007-06-20T10:59:27Z
dc.date.issued	2007-01
dc.identifier.issn	1500-4066
dc.identifier.uri	http://hdl.handle.net/11250/163869
dc.description.abstract	Newspapers have an incentive to moderate their profile in order to gain a larger readership and thus higher advertising revenue. We show that this incentive is weakened both if readers are ad-haters and if they are ad-lovers.	en
dc.language.iso	eng	en
dc.publisher	Norwegian School of Economics and Business Administration. Department of Finance and Management Science	en
dc.relation.ispartofseries	Discussion paper	en
dc.relation.ispartofseries	2007:4	en
dc.subject	media	en
dc.subject	two-sided markets	en
dc.subject	product differentiation	en
dc.subject	hotelling	en
dc.title	Advertising and Newspaper Differentiation: On the Role of Readers’ Advertising Taste	en
dc.type	Working paper	en
dc.subject.nsi	VDP::Samfunnsvitenskap: 200	en
dc.subject.nsi	VDP::Samfunnsvitenskap: 200::Økonomi: 210::Bedriftsøkonomi: 213	en