Browsing Articles (SOL) by Author "Dahlen, Micael"

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    • A Taste Of "Nextopia" 

      Dahlen, Micael; Thorbjørnsen, Helge; Sjödin, Henrik (Journal article; Peer reviewed, 2011)
      This paper investigates consumer response to advertising for future, to-be-released products. Drawing on recent consumer psychology research on the optimism bias, positive uncertainty, and affective (mis-)forecasting, we ...

    • Customer reactions to acquirer-dominant mergers and acquisitions 

      Thorbjørnsen, Helge; Dahlen, Micael (Journal article; Peer reviewed, 2011)
      This article investigates consumer reactions to acquirer-dominant mergers and acquisitions (M&As) from the perspective of the (smaller) target brand and explores how marketing actions can mitigate negative effects. The ...