Browsing Articles (SOL) by Author "Heide, Morten"
Now showing items 1-1 of 1
-
Atmosphere as a tool of enhancing organizational performance: An exploratory study from the hospitality industry
Heide, Morten; Lærdal, Kirsti Margrethe; Grønhaug, Kjell (Journal article; Peer reviewed, 2009)Purpose – The concept of atmosphere is often considered vague and difficult to capture, which hampers adequate feedback on atmospheric investments. This paper aims to report a systematic effort to capture the concept and ...