Service-Dominant Logic and Licensing in International B2B Markets

dc.contributor.author	Uusitalo, Olavi
dc.contributor.author	Grønhaug, Kjell
dc.date.accessioned	2013-02-12T14:39:07Z
dc.date.accessioned	2013-02-13T04:06:14Z
dc.date.available	2013-02-12T14:39:07Z
dc.date.available	2013-02-13T04:06:14Z
dc.date.issued	2012
dc.identifier.citation	Journal of Business Market Management 2012;5(4)
dc.identifier.issn	1864-0753
dc.identifier.uri	http://hdl.handle.net/11250/164275
dc.description.abstract	This paper asks whether the service - dominant logic is superior to the traditional goods - dominant logic for the use of licensing to commercialize new technologies internationally – and why so. To answer this question two case of licensing float glass, a float glass manufacturing technology and Benecol, a process to manufact ure cholesterol lowering ingredient for food, are examined and contrasted. The findings indicate that the service – dominant logic yields advantages. Licensing logic for success in technology transfer is suggested	en
dc.language.iso	eng
dc.subject	licensing
dc.subject	service dominant logic
dc.subject	international business
dc.title	Service-Dominant Logic and Licensing in International B2B Markets
dc.type	Journal article
dc.type	Peer reviewed
dc.date.updated	2013-02-12T14:39:08Z
dc.identifier.cristin	977055