Browsing Centre for Applied Research at NHH (SNF) by Subject "generic substitution"
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Margins and market shares : pharmacy incentives for generic substitution
(Working paper;08/13, Working paper, 2013-02)We study the impact of product margins on pharmacies’ incentive to promote generics instead of brand-names. First, we construct a theoretical model where pharmacies can persuade patients with a brand-name prescription to ...