Browsing Centre for Applied Research at NHH (SNF) by Subject "services marketing"
Now showing items 1-1 of 1
-
An empirical investigation of governance structures in the hotel industry
(Working paper, Working paper, 2002-11)The study investigates alternative governance forms in the hotel industry. We analyze the choice among independently owned firms, voluntary chains, franchising, and vertically integrated chains. Based on agency theory, we ...