Blar i Thesis på emneord "strategy and management"
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The commercialization of our DNA : a qualitative study of attitudes regarding ancestry DNA tests
(Master thesis, 2019)This thesis focuses on DTC genealogy testing and consumer attitudes regarding these tests. DTC genetic ancestry tests have become popular among Norwegian consumers, as technological development has made them easily ... -
Competetive strategy in disrupted taxi markets : an exploratory case study into New York city
(Master thesis, 2019)Strategy has been all but regulated out of the taxi industry for the better part of the last century. While such far-reaching entry, pricing and quality regulation may have produced favourably uncompetitive and profitable ... -
The Complexity of Owning the Customer Within Ecosystems : A study of owning the customer within ecosystems
(Master thesis, 2022)This thesis explores the phenomenon of owning the customer within business ecosystems. Business ecosystems are complex entities where dissimilar organisations jointly deliver value to the customer by balancing cooperation ... -
The complexity of reaching further production growth in the Norwegian salmon farming industry : a two-pronged approach to qualitatively evaluating technological development
(Master thesis, 2020)The Norwegian salmon farming industry currently finds itself in a state of radical technological development. Many industry actors have recently undertaken large-scale projects to test the structural and economic feasibility ... -
Consumer Adoption of AI-Powered Chatbots: Developing a Customized Adoption Model
(Master thesis, 2023)Recent advancements in Artificial Intelligence have transformed the business landscape, with AI-powered chatbots playing a crucial role in enhancing customer service and automating tasks. As current literature seems to ... -
Consumer evaluation of multiple brand alliance partners : the moderating roles of consumer and brand gender
(Master thesis, 2009)This thesis examines the concept of brand alliances and the effects of multiple partners. In addition, the moderating roles of consumer and brand gender are investigated in a brand alliance context. Results from the ... -
Corporate Brand Positioning on the Homepages of American Investment Banks: A Critical Assessment
(Master thesis, 2022)Purpose – B2B branding has become evermore important in the online environment during the 21st century. However, there has not been unified normative guidelines for brand positioning best practices. This critical assessment ... -
Corruption in the arms- and defense industry : a comparative study of the largest American and European arms dealers
(Master thesis, 2019)This thesis compares American and European arms-and defense companies and their level of exposure to corruption risk. Through an empirical study, we analyze the companies’ exposure to corruption risk based on their ... -
Could Crowdfunding Disrupt the Fashion Industry?: Emergence of new business models due to crowdfunding, and their implications
(Master thesis, 2016)Crowdfunding is a rapidly growing phenomenon, and it has emerged as an alternative source of external funding. It has given opportunities for common people (i.e., the crowd) to fund a variety of different causes, such ... -
Creating shared value: concept clarifications and a practical framework : a guide to unleash the power of “creating shared value” in practice
(Master thesis, 2019)Due to rising social and environmental pressures, the interest in business concepts that tackle these pressures has rapidly increased over the past decade. Specifically, the concept of Creating Shared Value promises that ... -
Developing capacity for continuous renewal of the established firm : a process perspective
(Master thesis, 2020)This thesis explores how innovation units within structurally ambidextrous established firms evolve over time. The case study is performed in the setting of a large Scandinavian media firm; more specifically in the innovation ... -
Digitalization in healthcare : a multiple case study of a change undergone in the Norwegian public health sector
(Master thesis, 2020)This study looks at organizational change in a digitalization context and has the purpose of providing insight on how and why an digitalization effort might vary within departments in the same organization. This is done ... -
The effect of market structure on banks’ interest rate spreads : an empirical analysis of the Norwegian bank market
(Master thesis, 2010)In this study we investigate how market structure affect the interest rate spread of banks that provide lending for commercial entities in Norway. We delineate the Norwegian bank market into local commuter belts, and define ... -
The effects of corporate taxation on innovation : an empirical analysis on the effects of corporate taxation on innovation in Europe
(Master thesis, 2021)This thesis aims at analyzing the relationship between corporate income taxation and innovation in Europe to further the discussion about which policy tool is optimal to encourage innovation. This was done using a fixed ... -
The effects of socio sponsorships in different levels of reputation: the role of communication channel
(Master thesis, 2011)By en engaging in socio sponsorships, companies can not only generate favorable consumer attitudes and enhance purchase intention, but in a long term perspective, they can build company image and strong stakeholder ... -
Effects of Sustainability Messages and Origin Cues on the Perceived Green Brand Equity of Norwegian Salmon
(Master thesis, 2022)This study contributes to research on how sustainability communication affects a brand’s perceived green brand equity. This builds upon findings in earlier research and theory stating that integrating sustainability with ... -
The emergence of digital ecosystems : an exploratory case study
(Master thesis, 2020)This thesis investigates the research question; What factors need to be in place for the emergence of a digital ecosystem and how can the key mechanisms evolve? The study is based on an explorative single case study of ... -
Employee engagement and distance : a case study exploring the effects of directive and empowering leadership on employee engagement when employees are distant
(Master thesis, 2016)This thesis seeks to explore the relationship between directive and empowering leadership styles and employee engagement when there is distance between leader and follower. In order to explore this relationship we employ ... -
Employer attractiveness : what effect does CSR have, and how can organizations become attractive to Norwegian business students?
(Master thesis, 2008)According to Greening and Turban (2000), at a time when corporate success is depending more and more on a quality workforce, firms are becoming increasingly aware of the need to attract the best workers to their organizations. ...