Browsing Thesis by Subject "marketing and industrial economics"
Now showing items 1-4 of 4
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Consumer evaluation of multiple brand alliance partners : the moderating roles of consumer and brand gender
(Master thesis, 2009)This thesis examines the concept of brand alliances and the effects of multiple partners. In addition, the moderating roles of consumer and brand gender are investigated in a brand alliance context. Results from the ... -
Ethics in online marketing : a case-based analysis of ethical issues in internet marketing
(Master thesis, 2007)The Internet has in the last 10-15 years become one of the most important channels of communication for a large proportion of the people on earth. It has provided unprecedented reach and the amount of information found on ... -
Fashion blogs: a study on how consumers’ attitude to fashion is influenced through fashion blog usage.
(Master thesis, 2010)This thesis study: How consumers’ attitudes to fashion are influenced by fashion blog usage. Identifying some characteristics of the a-list fashion bloggers. The variables that are assumed to influence the domain ... -
Religious perspectives on business : effects on ethical operation and charitable giving : an analysis of small, third-world enterprises
(Master thesis, 2010)This study examines the effects of three religious perspectives on business (RPB) on the ethical operation and charitable giving of third-world business entrepreneurs. The study finds that business entrepreneurs ...