The Multifactor Model of the Agent’s Power in Social Networks

Abstract

The analysis of social reasoning is at the core of understanding how to manage social networks. Since interpersonal relations are composed of multiple factors with different nature (i.e., structural and social factors), we explore their influence on the strategizing processes in social networks. We formalize interpersonal relations using the methods of structural and social analysis. As a part of the research, we develop the software application for the numerical visualization of the social network functioning based on the proposed mechanism.