Vis enkel innførsel

dc.contributor.authorThorbjørnsen, Helge
dc.contributor.authorPedersen, Per Egil
dc.contributor.authorNysveen, Herbjørn
dc.date.accessioned2015-05-08T10:51:17Z
dc.date.accessioned2015-05-19T08:07:53Z
dc.date.available2015-05-08T10:51:17Z
dc.date.available2015-05-19T08:07:53Z
dc.date.issued2007
dc.identifier.citationPsychology & Marketing 2007, 24(9):763-785nb_NO
dc.identifier.issn1520-6793
dc.identifier.urihttp://hdl.handle.net/11250/283725
dc.description-"This is the peer reviewed version of the following article: Thorbjørnsen, H., Pedersen, P. E. and Nysveen, H. (2007), “This is who i am”: Identity expressiveness and the theory of planned behavior. Psychol. Mark., 24: 763–785, which has been published in final form at doi: 10.1002/mar.20183. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving."nb_NO
dc.description.abstractThis paper explores the role of self-identity expressiveness and social identity expressiveness in the context of Multimedia Messaging (MMS) adoption. An extended version of the Theory of Planned Behavior (TPB) including a wider array of identity and social influences is developed and tested. As hypothesized, self-identity expressiveness and social identity expressiveness prove to be significant determinants of intentions to use. Moreover, the extended TPB model explains 62% of the variance in usage intentions. The paper also investigates the relationship between self identity expressiveness and attitude and between social identity expressiveness and subjective norm. The study results indicate that the concept of subjective norm alone is insufficient to capture the rich universe of identity and social influences driving behavioral intentions. Implications for marketing managers and scholars are discussed. © 2007 Wiley Periodicals, Inc.nb_NO
dc.language.isoengnb_NO
dc.publisherWiley Periodicals, Inc.nb_NO
dc.title"This is who I am": Identity expressiveness and the theory of planned behaviornb_NO
dc.title.alternative"This is who I am": Identity expressiveness and the theory of planned behavior
dc.typeJournal articlenb_NO
dc.typePeer reviewednb_NO
dc.date.updated2015-05-08T10:51:17Z
dc.source.pagenumber763-785nb_NO
dc.source.volume24nb_NO
dc.source.journalPsychology & Marketingnb_NO
dc.source.issue9nb_NO
dc.identifier.doi10.1002/mar.20183
dc.identifier.cristin708932
dc.subject.keywordAdopsjon / Adoption
dc.subject.keywordMobilteknologi / Mobile
dc.subject.keywordNormer / Norms


Tilhørende fil(er)

Thumbnail

Denne innførselen finnes i følgende samling(er)

Vis enkel innførsel