Blar i NHH Brage på forfatter "Nysveen, Herbjørn"
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Strukturelle endringer i reiselivsnæringen ved overgang til den elektroniske markedsplassen : effekter på integrering, mediering og samhandling
Methlie, Leif B.; Nysveen, Herbjørn; Pedersen, Per E. (Rapport, Research report, 2002-02)Denne rapporten er en del av prosjektet ”Interaktive multimedier og reiseliv”. Rapporten presenterer resultater fra en undersøkelse relatert til forventninger om strukturelle endringer i reiselivsnæringen som følge av at ... -
Studentaktiv læring Erfaringer fra et kurs i produktutvikling og design
Raaheim, Arild; Nysveen, Herbjørn (Journal article; Peer reviewed, 2019)Ulike studier som har analysert erfaringer med omvendt undervisning (flipped classroom) viser til dels sprikende resultater. Noen studier viser at studentenes engasjement, motivasjon og læringsutbytte øker med innføringen ... -
The adoption of blockchain technology in norwegian corporations
Tveita, Anders; Borander, Martin (Master thesis, 2018)Blockchain was launched as a social experiment by Satoshi Nakamoto in 2009, when the person or persons behind the pseudonym launched an online currency named Bitcoin. What started out as a decentralized alternative to ... -
"This is who I am": Identity expressiveness and the theory of planned behavior
Thorbjørnsen, Helge; Pedersen, Per Egil; Nysveen, Herbjørn (Journal article; Peer reviewed, 2007)This paper explores the role of self-identity expressiveness and social identity expressiveness in the context of Multimedia Messaging (MMS) adoption. An extended version of the Theory of Planned Behavior (TPB) including ... -
Tilfredsheit med eit hotell. Kva rolle spelar opplevingar med merkevara, innovasjonsgrad og grøn image?
Oklevik, Ove; Pedersen, Per Egil; Nysveen, Herbjørn (Peer reviewed; Journal article, 2018)I denne artikkelen studerer vi effekten av merkeoppleving, innovasjonsgrad og grøn image på tilfredsheit med merkevara i hotellsektoren og diskuterer kva praktiske implikasjonar dette har for leiinga av eit hotell. Vi ... -
User adoption of mobile applications : extension of UTAUT2 model
Vinnik, Viktoriia (Master thesis, 2017)The purpose of the following research is to build the holistic model that predicts the consumer adoption mechanism for the third-party mobile applications. The research model for this study is based on the Unified Theory ... -
Using mobile services to strengthen brand relationships : the effects of SMS and MMS channel additions on brand knowledge, satisfaction, loyalty and main channel use
Nysveen, Herbjørn; Pedersen, Per E.; Thorbjørnsen, Helge (Report, Research report, 2003-07)The purpose of this report is to study effects of SMS and MMS as channel additions on customers’ relationships with brands. Empirical studies are reported for three brands in which have added SMS and MMS as brand channel ... -
Visual website aesthetics : the relationship between dimensions of visual website aesthetics, website trust and consumers' intention to visit the website
Dalen, Mie Birgitte (Master thesis, 2015)A review of previous research about visual aesthetics revealed inconsistencies and contradicting views. Due to the important role of visual aesthetics in the online environment, a more thorough understanding of the ... -
Willingness to pay for web-based movie services
Nysveen, Herbjørn; Pedersen, Per E. (Report, Research report, 2006-05)Consumers’ willingness to pay for digital adventure-oriented media in everyday life is an unexplored research field. In this study, willingness to pay and parts of the nomological network of willingness to pay is presented. ...