Browsing Discussion papers (SAM) by Author "Gabrielsen, Tommy Staahl"
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Private labels, price rivalry, and public policy
Gabrielsen, Tommy Staahl; Sørgard, Lars (Discussion paper, Working paper, 2000-06)The article examines how the existence of a retailer owned brand, private label, affects the price setting of a national brand. We find that the potential for a private label introduction may lead to price concessions ...