Browsing Articles (SOL) by Subject "corporate social responsibility"
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Companies Ethical Commitment: an analysis of the rhetoric in CSR reports
(Journal article; Peer reviewed, 2011)This paper investigates rhetoric applied in 80 Corporate Social Responsibility (CSR) reports in 2005. A taxonomy of five distinct rhetorical strategies for describing the purpose of CSR is applied; Agency (profit), Benefit ... -
Is Publicity Always Better than Advertising? The Role of Brand Reputation in Communicating Corporate Social Responsibility
(Journal article; Peer reviewed, 2013)Previous studies on corporate social responsibility (CSR) communication suggest that firms’ social initiatives should be communicated through third-party, non-corporate sources because they are perceived as unbiased and ...