Browsing Doctoral Dissertations (SOL) by Title
Now showing items 79-79 of 79
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"When my relationship partner fails me..." The Role of Consumer-Product Relationship in Responses to Functional Failures
(Doctoral thesis, 2017-01)This research examines consumers’ responses to a functional failure with an ambiguous cause. Empirical evidence shows that following a functional failure which involves a product service bundle (PSB), the consumer’s ...