Browsing Doctoral Dissertations (SOL) by Title
Now showing items 70-81 of 81
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The process of customer brand engagement in interactive contexts: Prerequisites, conceptual foundations, antecedents, and outcomes
(Doctoral thesis, 2015-11)The purpose of this thesis is to develop a conceptual and theoretical understanding of customer brand engagement (CBE) that is useful for practitioners, particularly for service firms utilizing interactive platforms in ... -
Three papers on evaluations : the "what if" in the evaluation of public programs
(Ph.D. thesis NHH, Doctoral thesis, 2010)SUMMARY: The “What if” in the evaluation of public programs: An appraisal of methodologies and practices Three papers on related topics concerning methodologies and practices of the evaluations of public ... -
Toppledelsens troverdighet ved kriser : en studie av legitimitetsprosesser ved Åsgard-overskridelsene og Åsta-ulykken
(Doctoral thesis, 2004-11)I denne avhandlingen settes søkelyset på hvordan symbolske sider ved toppledelsens respons på ulike kriser, påvirker deres legitimitet. Dette undersøkes gjennom to kvalitative case- studier: (1) Statoil i forbindelse med ... -
Toward a Management Control System for Service Innovation Activities
(Doctoral thesis, 2010)The doctoral project reported in this thesis was carried out as an integral part of the larger TIPVIS project (Service Innovation Research Project in the Norwegian Graphic Arts Industry). This project aimed to improve ... -
Transaction Cost Economics, Firm Power, and Negotiation Strategies: An Empirical Study of Buyer-Supplier Relationships in the Oil and Gas Industry
(Doctoral thesis, 2014-12)There are two main research purposes in this dissertation. First, it aims to refine transaction cost economics (TCE) by including the scope condition of power structure in the TCE framework. This study develops a model ... -
Trust in initial encounters : a motivational, cognitive theory
(Doctoral thesis, 2007)In this dissertation I develop a theoretical model on the effects of risk on the formation of trust in the initial stages of a relationship. Risk is proposed to influence trust in two ways: First, risk exerts a direct ... -
Trying to prosume: toward a perspective on prosumption
(Doctoral thesis, 2005) -
Understanding the Role of Textual Paralanguage in Electronic Word of Mouth
(Doctoral thesis, 2024-12)Electronic word of mouth (eWOM) refers to online communication about products and brands among consumers. eWOM influences the consumer decision-making process and subsequently affects sales. Currently, consumers are ... -
Using country stereotypes to build brand personalities: a priming perspective
(Doctoral thesis, 2003) -
"We care, and we meant it": Psychological mechanisms influencing perceptions of sincerity in CSR communication
(Doctoral thesis, 2016-09)The overarching topic in this dissertation is psychological mechanisms involved in the perceptions of sincerity in CSR communication. The dissertation consist of three papers, all revolving around sincerity-perceptions in ... -
When Leadership Matters More Than Leaders: Developing a Processual Prespective on Leadership During Organizational Crises
(Ph.d. thesis (Norges handelshøyskole), Doctoral thesis, 2017) -
"When my relationship partner fails me..." The Role of Consumer-Product Relationship in Responses to Functional Failures
(Doctoral thesis, 2017-01)This research examines consumers’ responses to a functional failure with an ambiguous cause. Empirical evidence shows that following a functional failure which involves a product service bundle (PSB), the consumer’s ...