Electronic word of mouth (eWOM) refers to online communication about products and brands among consumers. eWOM influences the consumer decision-making process and subsequently affects sales. Currently, consumers are ...

The overarching topic in this dissertation is psychological mechanisms involved in the perceptions of sincerity in CSR communication. The dissertation consist of three papers, all revolving around sincerity-perceptions in ...

This research examines consumers’ responses to a functional failure with an ambiguous cause. Empirical evidence shows that following a functional failure which involves a product service bundle (PSB), the consumer’s ...