Blar i Working papers (SNF) på forfatter "Myrtveit, Ingunn"
-
Market orientation, customer satisfaction and productivity in the service industry : a data envelopment analysis
Haugland, Sven Arne; Myrtveit, Ingunn; Nygaard, Arne (Working paper, Working paper, 2004-12)A crucial cornerstone in the market orientation literature is the relationship between market orientation and performance. Products and services should be designed, developed and offered to customers based on market ...