Blar i Working papers (SNF) på forfatter "Barros, Pedro P."
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Media competition when the audience dislikes advertising : a theory of vertical alliances on the internet
Barros, Pedro P.; Kind, Hans Jarle; Nilssen, Tore; Sørgard, Lars (Working Paper, Working paper, 2002-12)This paper presents a model of media competition in a situation where the media is advertising-financed, but where the media consumers dislike commercials. It is shown that equilibrium prices of advertising are actually ...