Blar i Working papers (SNF) på forfatter "Kuhn, Michael"
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Direct to consumer advertising in pharmaceutical markets
Brekke, Kurt Richard; Kuhn, Michael (Working paper, Working paper, 2005-02)We study effects of direct-to-consumer advertising (DTCA) in the prescription drug market. There are two pharmaceutical firms providing horizontally differentiated (branded) drugs. Patients differ in their susceptability ...