Blar i Working papers (SNF) på forfatter "Mossberg, Lena Larsson"
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Country and destination image : similar or different image objects
Kleppe, Ingeborg Astrid; Mossberg, Lena Larsson (Working Paper, Working paper, 2001-12)Country Image and Destination Image research exist as two parallel research tracks with almost no cross-references although the concepts refers to almost the same area of applied marketing, namely export products to ...