Blar i Working papers (SNF) på forfatter "Skard, Siv"
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Brand and customer experience in service organizations : literature review and brand experience construct validation
Skard, Siv; Nysveen, Herbjørn; Pedersen, Per E. (Working paper, Working paper, 2011-04)Commoditization of goods and services has generated a need for providing customer value beyond functional attributes and benefits. The concepts of brand and customer experience have therefore gained increased interest among ...