• Do advertisers or viewers decide TV channels’ programming choice? 

      Foros, Øystein; Kind, Hans Jarle; Schjelderup, Guttorm (2010:43, Working paper, 2010-11)
      Ad-financed TV channels are two-sided platforms where media houses provide communication from advertisers to viewers. Most media houses air several channels, some of which are particularly valuable to advertisers. At first ...