Blar i Working papers (SNF) på emneord "media economics"

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    • Ad-avoidance technology : who should welcome It? 

      Bergh, Harald Nygård (Working paper;17/12, Working paper, 2012-06)
      The business model of many commercial TV-networks is to interrupt TV programs with advertising breaks. In this paper we investigate consequences of the fact that ad-averse viewers today can adopt technology which enables ...

    • Media market concentration, advertising levels, and ad prices 

      Anderson, Simon P.; Foros, Øystein; Kind, Hans Jarle; Peitz, Martin (Working paper;2012:02, Working paper, 2012-01)
      Standard media economics models imply that increased platform competition decreases ad levels and that mergers reduce per-viewer ad prices. The empirical evidence, however, is mixed. We attribute the theoretical predictions ...

    • Mergers and partial ownership 

      Foros, Øystein; Kind, Hans Jarle; Shaffer, Greg (Working paper, Working paper, 2010-01)
      In this paper we compare the profitability of a merger to the profitability of a partial ownership arrangement and find that partial ownership arrangements can be more profitable for the acquiring and acquired firm because ...

    • Price coordination in two-sided markets : competition in the TV Industry 

      Kind, Hans Jarle; Nilssen, Tore; Sørgard, Lars (Working paper, Working paper, 2010-06)
      The TV industry is a two-sided market where both advertisers and viewers buy access to the programs offered by competing TV channels. Under the current market structure advertising prices are typically set by TV channels ...