Browsing Working papers (SNF) by Subject "media market"
Now showing items 1-2 of 2
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Market segmentation in two-sided markets : tv rights for premier league
(Working paper;31/12, Working paper, 2012-12)This paper analyzes market segmentation in a two-sided market that consists of media consumers and advertisers. The analysis is motivated by a European Court of Justice Decision in October 2011, which allowed viewers to ... -
Should utility-reducing media advertising be taxed?
(Working paper, Working paper, 2009-03)Empirical evidence suggests that people dislike ads in media products like TV programs. In such situations standard economic theory prescribes that the advertising volume can be optimally reduced by levying a tax on ads. ...