Blar i Working papers (SNF) på emneord "pricing ads"

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    • Ad-avoidance technology : who should welcome It? 

      Bergh, Harald Nygård (Working paper;17/12, Working paper, 2012-06)
      The business model of many commercial TV-networks is to interrupt TV programs with advertising breaks. In this paper we investigate consequences of the fact that ad-averse viewers today can adopt technology which enables ...

    • Media market concentration, advertising levels, and ad prices 

      Anderson, Simon P.; Foros, Øystein; Kind, Hans Jarle; Peitz, Martin (Working paper;2012:02, Working paper, 2012-01)
      Standard media economics models imply that increased platform competition decreases ad levels and that mergers reduce per-viewer ad prices. The empirical evidence, however, is mixed. We attribute the theoretical predictions ...