Blar i Working papers (SNF) på emneord "television industry"
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Competition for viewers and advertisers in a tv oligopoly
(Working paper, Working paper, 2006-12)We consider a model of a TV oligopoly where TV channels transmit advertising and viewers dislike such commercials. We show that advertisers make a lower profit the larger the number of TV channels. If TV channels are ... -
Strategic informative advertising in a TV-advertising duopoly
(Working paper, Working paper, 2000-08)We consider a model of strategic informative advertising where the advertising is done on TV and where the TV channels' advertising prices are endogenously determined. We discuss how these prices, and the advertising firms' ...