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dc.contributor.authorNilssen, Tore
dc.contributor.authorSørgard, Lars
dc.date.accessioned2006-08-01T06:24:32Z
dc.date.available2006-08-01T06:24:32Z
dc.date.issued2001-08
dc.identifier.issn0803-4028
dc.identifier.urihttp://hdl.handle.net/11250/165868
dc.description.abstractWe seek to explain why TV advertising is dominated by a few product categories. We apply a model of the TV industry that encompasses both the product markets and the market for TV viewers to discuss who will advertise on TV. Under the assumption that viewers dislike advertising, entailing a contagion effect in advertising, we find that less profitable firms not only will advertise less than highly profitable firms but will choose not to advertise at all. (77 words)en
dc.format.extent107447 bytes
dc.format.mimetypeapplication/pdf
dc.language.isoengen
dc.publisherSNFen
dc.relation.ispartofseriesWorking Paperen
dc.relation.ispartofseries2001:35en
dc.titleWho are the advertisers?en
dc.typeWorking paperen


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