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dc.contributor.authorNilssen, Tore
dc.contributor.authorSørgard, Lars
dc.date.accessioned2006-08-30T07:31:08Z
dc.date.available2006-08-30T07:31:08Z
dc.date.issued2000-08
dc.identifier.issn0803-4028
dc.identifier.urihttp://hdl.handle.net/11250/166022
dc.description.abstractWe consider a model of strategic informative advertising where the advertising is done on TV and where the TV channels' advertising prices are endogenously determined. We discuss how these prices, and the advertising firms' advertising efforts, vary with the two key parameters of the model: the degree of product differentiation in the product market and a measure of the relative sizes of the TV channels' viewer bases. We find, in particular, that the larger the size difference among the TV channels is, the higher is the advertising price, and thus the less advertising is done.en
dc.format.extent111217 bytes
dc.format.mimetypeapplication/pdf
dc.language.isoengen
dc.publisherSNFen
dc.relation.ispartofseriesWorking paperen
dc.relation.ispartofseries2000:40en
dc.subjecttelevision industryen
dc.subjectadvertisingen
dc.titleStrategic informative advertising in a TV-advertising duopolyen
dc.typeWorking paperen


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