The TV industry : advertising and programming

dc.contributor.author	Nilssen, Tore
dc.contributor.author	Sørgard, Lars
dc.date.accessioned	2006-09-06T12:54:10Z
dc.date.available	2006-09-06T12:54:10Z
dc.date.issued	2001-07
dc.identifier.issn	0803-4028
dc.identifier.uri	http://hdl.handle.net/11250/166610
dc.description.abstract	The key to an understanding of the TV industry is the market for TV advertising. We present a model of this market that also encompasses the product markets and the viewer market. Because viewers dislike commercials, there is congestion in advertising, and TV channels offer complementary goods to advertisers. A move from a TV monopoly to a TV duopoly, we find, may reduce both the total number of viewers and the total amount of TV advertising. A softening of competition in each product market results in more investment in programming, higher price per advertising slot, and more advertising.	en
dc.format.extent	219615 bytes
dc.format.mimetype	application/pdf
dc.language.iso	eng	en
dc.publisher	SNF	en
dc.relation.ispartofseries	Working Paper	en
dc.relation.ispartofseries	2001:27	en
dc.title	The TV industry : advertising and programming	en
dc.type	Working paper	en