dc.contributor.author | Anderson, Simon P. | |
dc.contributor.author | Foros, Øystein | |
dc.contributor.author | Kind, Hans Jarle | |
dc.contributor.author | Peitz, Martin | |
dc.date.accessioned | 2012-10-18T10:58:40Z | |
dc.date.available | 2012-10-18T10:58:40Z | |
dc.date.issued | 2012-01 | |
dc.identifier.issn | 1503-2140 | |
dc.identifier.uri | http://hdl.handle.net/11250/166712 | |
dc.description.abstract | Standard media economics models imply that increased platform competition decreases ad levels and that mergers reduce per-viewer ad prices. The empirical evidence, however, is mixed. We attribute the theoretical predictions to the combined assumptions that there is no advertising congestion and that viewers single-home. Allowing for crowding in viewer attention spans for ads may reverse standard results, as does allowing viewers to multi-home. | no_NO |
dc.language.iso | eng | no_NO |
dc.publisher | SNF | no_NO |
dc.relation.ispartofseries | Working paper;2012:02 | |
dc.title | Media market concentration, advertising levels, and ad prices | no_NO |
dc.type | Working paper | no_NO |
dc.subject.nsi | media economics | no_NO |
dc.subject.nsi | pricing ads | no_NO |
dc.subject.nsi | advertising clutter | no_NO |
dc.subject.nsi | information congestion | no_NO |
dc.subject.nsi | mergers | no_NO |
dc.subject.nsi | entry | no_NO |
dc.subject.nsi | VDP::Social science: 200::Economics: 210::Economics: 212 | no_NO |