Vis enkel innførsel

dc.contributor.authorKind, Hans Jarle
dc.contributor.authorSørgard, Lars
dc.date.accessioned2014-02-13T09:38:59Z
dc.date.available2014-02-13T09:38:59Z
dc.date.issued2012-12
dc.identifier.urihttp://hdl.handle.net/11250/166868
dc.description.abstractThis paper analyzes market segmentation in a two-sided market that consists of media consumers and advertisers. The analysis is motivated by a European Court of Justice Decision in October 2011, which allowed viewers to take advantage of international price differences and buy access to Premier League TV matches from whichever country they like. We compare complete market segmentation with the new situation where consumers can purchase from abroad (allowing for passive sales). Clearly, such a change is likely to harm Premier League, which at present is sold at different prices to viewers in different countries. More surprisingly, we find that all viewers – including those that switch to purchasing from abroad - might also be harmed. We further show that the two-sidedness of the market may break down in the country that attracts foreign viewers.no_NO
dc.language.isoengno_NO
dc.publisherSNFno_NO
dc.relation.ispartofseriesWorking paper;31/12
dc.subjectmarket segmentationno_NO
dc.subjecttwo-sided marketno_NO
dc.subjectprice discriminationno_NO
dc.subjectmedia marketno_NO
dc.subjectpassive salesno_NO
dc.titleMarket segmentation in two-sided markets : tv rights for premier leagueno_NO
dc.typeWorking paperno_NO
dc.subject.nsiVDP::Social science: 200::Economics: 210::Economics: 212no_NO


Tilhørende fil(er)

Thumbnail

Denne innførselen finnes i følgende samling(er)

Vis enkel innførsel