Browsing Master Thesis by Subject "marketing and brand management"
Now showing items 81-94 of 94
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Sustainability and Online Food Delivery Services in Norway: Does sustainability play a role in influencing the behavioural intention for the Platform-to- Consumer Online Food Delivery Services in Norway for young generations?
(Master thesis, 2022)In recent years, the over OFDs industry is overwhelming and at the same time, it has caused quite a lot of environmental and societal challenges. Based on studies, Millennials and Generation Z are the most motivated to ... -
Sustainable products and conceptual processing fluency: Investigating dynamics among implicit attitudes, explicit attitudes, and buying intent for sustainable products through priming paradigm
(Master thesis, 2021)In today’s information-dense environment, people struggle to filter through the abundance of content from social media, emails, newsletters, and advertisements, while companies battle for the slightest chance of getting ... -
Temporary logo change : a marketing tool to affect the brand image : an exploratory study
(Master thesis, 2020)The purpose of this thesis is to explore a new trend revolving around the use of temporary logos as marketing tools to communicate with customers. Until now, to the best of the author’s knowledge, brand logos have never ... -
The country of origin effect in modern-day marketing communication : an empirical case study of Josef Manner & Comp AG and Almdudler A. & S. Klein GmbH & Co KG
(Master thesis, 2012)The following thesis seeks to explore the application and underlying motivation of companies to integrate the country of origin information as an essential part of their marketing communication efforts. Based on research ... -
The effects of basic taste skills on brand attitude : the ability to distinguish between high and low quality beverage products
(Master thesis, 2019)The purpose of this study is to examine the relationship between consumers basic taste skill and their ability to distinguish between high and low quality products and the moderating impact of branding. Grocery stores ... -
The effects of fit and reputation in different sponsorship contexts : the role of motive attribution
(Master thesis, 2012)Sponsorship is one of the fastest growing forms of marketing communication. Despite the popularity, sponsorships are a relatively unexplored discipline in academia compared to related marketing areas. This thesis investigates ... -
The history facet of luxury brands: does it matter how the history of luxury brands are created?
(Master thesis, 2017)The discourse about luxury brands is dominated by a few authors, such as Kapferer and Bastien, who clearly state that if a luxury brand doesn’t have history, it has to invent one. Further, Kapferer and Bastien presents ... -
The impact of extension category characteristics : on the attitdude towards brand extensions
(Master thesis, 2015)This thesis is aiming to find out whether extension category characteristics have impact on consumer attitude towards brand extension. In this study, the author focused on three specific extension category characteristics, ... -
The importance of consistency in service interactions across multiple channels : an investigation of online and offline service channels
(Master thesis, 2013)This thesis investigates the importance of offering consistent services between service channels. In particular, one offline and more traditional channel, a call centre, is compared to one online and more modern channel, ... -
The motivation factors of non-ownership consumption
(Master thesis, 2012)There has been a rising trend that consumers choose to engage in consumption based on renting, swapping, sharing, bartering and gifting with the use of new technology and product-service systems, in the USA. We wanted ... -
Tilgangsbasert konsum : klesutleie i Norge : hvorfor leier noen klær og hvordan endrer klesutleie brukernes forbruksmønster?
(Master thesis, 2017)Formålet med denne studien har vært å undersøke drivere og barrierer for bruk av klesutleie i en mote-kontekst, og hvordan klesutleie i en mote-kontekst påvirker forbrukernes helhetlige forbruksmønster. Med denne ... -
User adoption of mobile applications : extension of UTAUT2 model
(Master thesis, 2017)The purpose of the following research is to build the holistic model that predicts the consumer adoption mechanism for the third-party mobile applications. The research model for this study is based on the Unified Theory ... -
The Willingness to Disclose Personal Information to a Website : The Role of Website Personality, Context Sensitivity and Self-Congruity
(Master thesis, 2022)Nowadays, consumer data collection is crucial for companies; however, what determines the individual’s disposition to disclose data is not well investigated. This study analyses the willingness to disclose personal ... -
Åpen innovasjon i norsk helsesektor: en analyse av Helsetanken.
(Master thesis, 2019)Åpen innovasjon kan betegnes som innovasjon hvor eksterne bidragsytere, altså bidragsytere fra utenfor en virksomhets grenser, kommer med idéer. Ved å ta i bruk åpen innovasjon kan i teorien en virksomhet benytte seg av ...