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Turning the page on business formats for digital platforms : does Apple's agency model soften competition?

Foros, Øystein; Kind, Hans Jarle; Shaffer, Greg
Working paper
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http://hdl.handle.net/11250/194997
Utgivelsesdato
2014-04
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  • Working papers (SNF) [809]
Sammendrag
The agency model used by Apple and other platform providers such as

Google allows upstream rms (content providers like book publishers and developers

of apps) to choose the retail prices of their products (RPM) subject to a xed

revenue-sharing rule. We show that (i) this leads to higher prices if the competitive

pressure is higher downstream than upstream; (ii) upstream rms earn positive

surplus even when platform providers have all the bargaining power; and (iii) with

asymmetric business formats (where only some platform providers use the agency

model), a retail most-favored-nation clause leads to retail prices that resemble the

outcome under industry-wide RPM.
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SNF
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