Framing agenda for business model innovation research from the B2B context
|Neupane, Ganesh Prasad
|Haugland, Sven A.
|This paper reviews the literature on business models in the business-to-business (B2B) context and proposes a research agenda that can be explored by future studies using various management and organizational theories. We outline four research themes and seven research topics for research on business model innovations in the B2B context. Further studies on these topics can make significant contributions to the business model literature.
|Framing agenda for business model innovation research from the B2B context
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