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When “helping save lives” does not motivate, what does? A case study on the relationship between mission, motivation and organizational citizenship behavior

Grewal, Navneet Kaur; Vardanyan, Aida (Master thesis, 2015)

This research is conducted as a multiple case study in Laerdal Medical, a global mission-driven organization, whose mission is helping save lives. The thesis seeks to explore the relationship between a prosocial mission, ...