Toward a Framework of New Service Development Practices
Original version
Huizingh, K.R.E.; Conn, S; Torkelli, Marko; Bitran, I. [Eds.] Innovation for Sustainable Economy & Society, Lappeenranta University of Technology Press, 2014Abstract
Different frameworks for New Service Development (
NSD)
practices have been suggested by prior conceptual research.
By
exploring the
practices of NSD empirically,
t
his
paper continues the ongoing discussion of
what
the relevant dimensions of NSD practices are
.
The
detailed
practices
identified
by interviewing
20 employees, all with key roles in relation to NSD
in five large
Scandinavian service firms, about
their NSD practices, are
clustered into three aggregated ov
erarching dimensions of NSD practices: 1)
identifying needs, 2) assuring support and 3) dividing work.
The findings
suggest that the NSD process is the prime focus of NSD practices
and that
different
resources are integrated into the
different stages of th
e NSD process.
The findings provide both managerial implications and implications for further
research.
Description
With permission from copyrights owner, ISPIM