Blar i NHH Brage på tittel
Viser treff 1292-1311 av 8244
-
CSR in the time of coronavirus : a qualitative study on the perception of coronavirus cause marketing relief responses from the perspective of consumers
(Master thesis, 2021)For years, companies have been acting to provide relief when disasters strike in order to build a competitive advantage, as this is something consumers are demanding more and more. It is no longer seen as acceptable for ... -
CSR og kjøpsutløsende donasjoner : velg, eller bli valgt for? : en studie av hvordan myndiggjøring kan påvirke forbrukerens holdning til Cause Related Marketing
(Master thesis, 2011)Problemstilling: Hvordan kan myndiggjøring av forbrukeren påvirke hans eller hennes holdning til Cause Related Marketing? Cause Related Marketing (CRM) er i ferd med å komme til Norge etter at Markedsføringsloven lempet ... -
Cuba’s history and its future transition : the impact on its economy and stakeholders
(Master thesis, 2008)The purpose of this paper is to analyze Cuba from both a historical and current perspective, and based on these analyses, breakdown the key stakeholders and their respective positions towards change. Due to the complicated ... -
Cue combination in auditor's internal control judgments
(Doctoral thesis, 2008)A key issue in audit judgment research has been how auditors combine information cues in order to make judgments. Prior research has shown that appropriate forms of cue combination can be identified by analyzing task ... -
Cultural Adaptation in Cross-National Buyer-Seller Relationships - a study of Russian Buyers and Norwegian Sellers of Seafood
(Journal article; Peer reviewed, 2015)Purpose The purpose of this paper is to investigate how buyers and sellers in cross-cultural business relationships manage cultural differences to ensure functional, successful business relationships. Failure to consider ... -
Cultural intelligence : factors and measurement
(Master thesis, 2008)This thesis focuses on cultural intelligence and the factors that are associated with individuals who have the ability to succeed in an international work environment. In review of the literature, the concept of cultural ... -
Culture and competitiveness in glocal capitalism
(Geografi i Bergen, Research report, 2001)This paper argues for a stronger emphasis on spatial micro-macro relations when analysing the relations between culture and competitiveness in local production systems. The term “glocal” is applied to emphasise this ... -
Cum-ex transactions in european countries : theoretical issues and emperical evidence
(Master thesis, 2019)The purpose of this thesis is to shed light on cum-ex transactions in European countries. Cum-ex trading is an aggressive scheme where the aim is to receive multiple dividend withholding tax reimbursements for the same ... -
Cum-Fake Trading Using ADRs from European Countries : An event study of all European ADRs
(Master thesis, 2023)In this thesis, we investigate the use of European ADRs in cum-fake schemes. We look at the daily trading volume for all ADRs for European companies in the longest possible time span for each company, with the longest ... -
Cum-fake transactions in Scandinavian countries : an empirical study of ADRs from 2010 to 2019
(Master thesis, 2020)In this thesis, we investigate cum-fake transactions in Scandinavian countries. The period of the study, covering nine years, is 2010-2019. Cum-fake trading has recently been in the media spotlight. Banks and brokers ... -
Currency board : kan Bosnia-Hercegovina få samme type krise som Argentina hadde tidlig på 2000-tallet?
(Master thesis, 2007)Currency board system, som har sitt opphav i England på 1800-tallet, og som har blitt forbundet med kolonialisme, opplevde renessanse på 1990-tallet. Flere land innførte systemet: Estonia i 1992, Litauen i 1994, Bosnia ... -
Currency gifts, convergence and divergence in two neighbouring economies : draft
(Discussion paper, Working paper, 2006-01)Currency gifts have proven to be a mixed blessing, as positive income shocks are often followed by financial problems and slow economic growth rates. Norway has twice been granted significant currency gifts: Firstly, ... -
Current materiality guidance for auditors
(Working paper, Working paper, 2000-09)Auditors have to make materiality judgments on every audit. This is a difficult process, as both quantitative and qualitative factors have to be evaluated. Additionally, there is no formal guidance for how to implement the ... -
Customer engagement on Facebook : a social brand experience
(Master thesis, 2012)Service-dominant logic has become a central perspective on marketing and comes along with several other trends that have evolved over the past decades. In this paradigm it has been shown that strong brand experience leads ... -
Customer experience with online shopping : what are the unique experiences customers seek from online shopping?
(Master thesis, 2013)Over the last decade, there has been a great change in consumers' shopping behavior along with technological change. Online shopping is the use of computer technology for better shopping performance. Retailers are busy in ... -
Customer ignorance, price cap regulation and rent-seeking in mobile roaming
(Working paper, Working paper, 2009-03)Mobile phone usage when travelling abroad is expensive. In contrast to domestic voice call prices, entry of new firms does not put a downward wholesale and retail price pressure on mobile usage abroad. The network connection ... -
Customer involvement in new service development : a theoretical review of academic studies related to customer participation in new service development processes
(Master thesis, 2012)This paper discusses customer involvement in service innovations. It gives a theoretical review of existing academic studies focused on service innovations and customer participation in new service development processes. ... -
Customer poaching with differentiated products and switching costs
(Working paper, Working paper, 2003-06)We consider a dynamic two-period model where two firms offer products that are differentiated a la Hotelling. Consumers purchase products in a first period, and in a second period consumers are locked-in to their first-period ... -
Customer reactions to acquirer-dominant mergers and acquisitions
(Journal article; Peer reviewed, 2011)This article investigates consumer reactions to acquirer-dominant mergers and acquisitions (M&As) from the perspective of the (smaller) target brand and explores how marketing actions can mitigate negative effects. The ... -
“Cut me some slack”: the psychological contracts as a foundation for understanding team charters
(Peer reviewed; Journal article, 2015)