Blar i Working papers (SNF) på forfatter "Rittenburg, Terri L."
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Consumer ethnocentrism in evaluations of superior foreign brands and inferior domestic brands : a study of Polish consumers
Supphellen, Magne; Rittenburg, Terri L. (Working paper, Working paper, 2000-01)In recent years, there has been a great deal of research exploring the concept of consumer ethnocentrism, although little has been done in Eastern Bloc countries. In these countries, foreign brands are often clearly superior ...