Blar i Working papers (SNF) på emneord "VDP::Samfunnsvitenskap: 200::Medievitenskap og journalistikk: 310"
Viser treff 1-16 av 16
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Advertising and newspaper differentiation : on the role of readers’ advertising taste
(Working paper, Working paper, 2006-12)Newspapers have an incentive to moderate their profile in order to gain a larger readership and thus higher advertising revenue. We show that this incentive is weakened both if readers are ad-haters and if they are ad-lovers. -
Business models for media firms : does competition matter for how they raise revenue?
(Working paper, Working paper, 2008-08)The purpose of this article is to analyze how competitive forces may influence how media firms like TV channels raise revenue. A media firm can either be financed by advertising revenue, by direct payment from the viewers ... -
Competition for viewers and advertisers in a tv oligopoly
(Working paper, Working paper, 2006-12)We consider a model of a TV oligopoly where TV channels transmit advertising and viewers dislike such commercials. We show that advertisers make a lower profit the larger the number of TV channels. If TV channels are ... -
Det norske TV-markedet - Hvorfor tilbyr distributørene kanalpakker, og vil sluttbrukerpris påvirkes av distributørenes kostnadsendringer ved overgang til enkeltkanalvalg?
(Arbeidsnotat, Working paper, 2009-12)I utredningen starter vi med en kartlegging av dagens TV-marked samt konkurranseforholdene i markedet. Deretter presenterer og anvender vi teori for bundling med det formål å forklare dagens praksis i TV-markedet, hvor ... -
Do advertisers or viewers decide TV channels’ programming choice?
(2010:43, Working paper, 2010-11)Ad-financed TV channels are two-sided platforms where media houses provide communication from advertisers to viewers. Most media houses air several channels, some of which are particularly valuable to advertisers. At first ... -
Hotelling competition with multi-purchasing : time magazine, newsweek, or both?
(Working paper, Working paper, 2010-06)Equilibrium prices behave quite differently if consumers single-purchase (buy either Time Magazine or Newsweek) or if some consumers multi-purchase (buy both). Prices are strategic complements under single-purchase, and ... -
Markedsfinansiering og privatisering av allmennkringkasting
(Arbeidsnotat, Working paper, 2010-01)I denne rapporten diskuteres mulige følger av endrede finansierings- og eierskapsforhold av NRK. Endringene innebærer å selge NRK til private aktører, og finansiere virksomheten gjennom reklame i stedet for gjennom dagens ... -
Markedssvikt i TV-markedet og behovet for offentlige kanaler : sett i lys av digitaliseringen av bakkenettet
(Arbeidsnotat, Working paper, 2009-02)Gjennom denne utredningen har jeg forsøkt å gi et svar på hvorvidt det fremdeles vil være behov for NRK, som en offentlig allmennkringkaster, etter lanseringen av det digitale bakkenettet. Allmennkringkasting kan forstås ... -
Media bias and news customization
(Working paper, Working paper, 2010-03)In this paper we analyze the effects of news customization (tailoring news to consumers’ political preferences) on media bias. In particular, we extend Hotelling’s duopoly location model to include news customization. ... -
Media bias, news customization and competition
(Working paper, Working paper, 2010-03)The media bias literature has focused its attention on single-ideology media firms. We analyze the incentives for media firms to adopt a multi-ideology strategy. A multi-ideology strategy occurs when a media firm adapts ... -
Newspapers and advertising : the effects of ad-valorem taxation under duopoly
(Working paper, Working paper, 2006-12)Newspapers are two-sided platforms that sell their product both to readers and to advertisers. Media firms in general, and newspapers in particular, are considered important providers of information, culture and language ... -
Price coordination in two-sided markets : competition in the TV Industry
(Working paper, Working paper, 2010-06)The TV industry is a two-sided market where both advertisers and viewers buy access to the programs offered by competing TV channels. Under the current market structure advertising prices are typically set by TV channels ... -
Samfunnsøkonomiske perspektiver på pressestøtten
(2010:49, Working paper, 2010-12)Internett har endret markedet for papiraviser og redusert lønnsomheten dramatisk. Dette medfører at mediestøtte vil få stor betydning for framtidens mediestruktur. Tradisjonelt har mediestøtten blitt regnet som en ... -
Should utility-reducing media advertising be taxed?
(Working paper, Working paper, 2009-03)Empirical evidence suggests that people dislike ads in media products like TV programs. In such situations standard economic theory prescribes that the advertising volume can be optimally reduced by levying a tax on ads. ... -
The television industry as a market of attention
(Working paper, Working paper, 2008-10)In this article, I view the TV industry as a two-sided market, with advertisers on one side benefiting from the presence of TV viewers and on the other side TV viewers having a dislike for advertising on TV. I use this ... -
Velferdsimplikasjoner av restrukturering i TV-markedet : en teoretisk studie
(Arbeidsnotat, Working paper, 2010-06)Vår hensikt er å analysere de velferdsgevinster som kan realiseres ved en reorganisering av dagens TV-marked. TV-markedet er tosidig i den forstand at TV-kanalene konkurrerer om seere på den ene siden, og om annonsører på ...