dc.contributor.author | Kind, Hans Jarle | |
dc.contributor.author | Koethenbuerger, Marko | |
dc.contributor.author | Schjelderup, Guttorm | |
dc.date.accessioned | 2007-04-27T10:21:18Z | |
dc.date.available | 2007-04-27T10:21:18Z | |
dc.date.issued | 2006-12 | |
dc.identifier.issn | 1503-2140 | |
dc.identifier.uri | http://hdl.handle.net/11250/166084 | |
dc.description.abstract | Newspapers have an incentive to moderate their profile in order to gain a larger readership and thus higher advertising revenue. We show that this incentive is weakened both if readers are ad-haters and if they are ad-lovers. | en |
dc.language.iso | eng | en |
dc.publisher | SNF | en |
dc.relation.ispartofseries | Working paper | en |
dc.relation.ispartofseries | 2006:52 | en |
dc.subject | media | en |
dc.subject | two-sided markets | en |
dc.subject | product differentiation | en |
dc.subject | hotelling | en |
dc.title | Advertising and newspaper differentiation : on the role of readers’ advertising taste | en |
dc.type | Working paper | en |
dc.subject.nsi | VDP::Samfunnsvitenskap: 200::Medievitenskap og journalistikk: 310 | en |