The television industry as a market of attention
Working paper
Permanent lenke
http://hdl.handle.net/11250/166636Utgivelsesdato
2008-10Metadata
Vis full innførselSamlinger
- Working papers (SNF) [809]
Sammendrag
In this article, I view the TV industry as a two-sided market, with advertisers on one side benefiting from the presence of TV viewers and on the other side TV viewers having a dislike for advertising on TV. I use this framework to discuss the likely future development of pay TV, in particular how a future increase in competition in the TV industry will affect the prevalence of pay TV over advertising-financed TV.
Utgiver
SNFSerie
Working paper2008:39