Browsing NHH Brage by Title
Now showing items 3634-3653 of 8208
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Influencer marketing : instagram adverts by influencers and firms : comparative effects on purchase intention, brand attitude, and word-of-mouth
(Master thesis, 2019)Social media influencers affecting their follower bases on the popular picture-sharing platform, Instagram, is emerging as an effective communication strategy for brands. However, utilising firm advertisements on Instagram ... -
Influencer marketing and purchase intentions : how does influencer marketing affect purchase intentions?
(Master thesis, 2017)Influencer marketing has been experiencing a wave of popularity the last years, and predicted to be the marketing strategy of 2017. Since influencer marketing is a relatively new term, it has no academic definition, and ... -
Influences of customer personality traits on co-creational activities
(Master thesis, 2016)Very limited research exists that studies how customer personality traits influence the participation in the value co-creation process, nor does there exists much research on the further intention to use the brand or ... -
Influences of different brand crisis on customer brand perceptions : moderating influences of brand love
(Master thesis, 2014)A crisis can have a devastating effect on a brand. In this study we have sought to find out what effect different kinds of crisis has on consumers’ attitude, purchase intention, performance risk and social risk (dependent ... -
Influences of Emotional Intelligence on Perceptions of Thrustworthiness
(Conference object, 2009)By adopting social exchange theory and the affect-infusion-model, we hypothesized that emotional intelligence (EI) would have an impact on three perceptions of trustworthiness – ability, integrity and benevolence – at the ... -
Influences of product design on consumer behavior : an exploratory study
(Master thesis, 2018)In recent years the world has been witnessing a tremendous change in the sportswear industry when it comes to product design. In the sportswear market today, product design is considered an important strategic tool for ... -
Informasjonsinnholdet i samtidige utbytte- og resultatannonseringer
(Master thesis, 2008)I denne utredningen gjennomfører vi en begivenhetsstudie der vi tester hvorvidt uventede utbytte- og resultatendringer, for selskaper notert på Oslo Børs, er forbundet med abnormal avkastning. Vi finner at uventede ... -
Informasjonssikkerhet i et ledelsesperspektiv
(Master thesis, 2008) -
Informasjonstjenester på nett : en riktig oppgave for en offentlig kringkaster?
(Arbeidsnotat;24/12, Working paper, 2012-08)Utredningen diskuterer hvorvidt NRK bør få lov til å opprette og drifte informasjonstjenester på internett som har et kommersielt potensial. Noen artikler skrevet for TV-mediet bruker innlåsningseffekten som et argument ... -
Informasjonsverdien av rapporterte innsidehandler : er det unormal avkastning i etterkant av innsidetransaksjoner?
(Master thesis, 2017)I denne masterutredningen har vi vurdert informasjonsverdien av innsidetransaksjoner. Dette er gjort ved å måle den unormale avkastningen i etterkant av denne typen handler. Oppgaven er del inn følgende i syv deler: ... -
Information about Fewer Audits Reduces Support for Economic Relief Programs
(Discussion paper;2/21, Working paper, 2021-02-05)Using a probability-based sample of the Norwegian population, we test whether an informational treatment about fewer audits by the Norwegian Tax Administration during the peak of the COVID-19 crisis affects support for an ... -
Information Sharing on the Norwegian Credit Market
(Master thesis, 2015)Norwegian legislation prevents banks from sharing speci c kinds of information that might have been used to better predict the creditworthiness of their customers. We construct a simple market participation model to ... -
Information technology and producer services : a source of economic development : the South African case
(Working Paper, Working paper, 2001-09)This paper discusses one aspect of the by now somewhat discredited "new economy", namely the impact of information and communication technology on the growth in volume and diversity of producer services. It provides an ... -
Information technology and regional development : global village or rural backwater?
(Working paper, Working paper, 2000-12)The study discusses information and communication technology (ICT) and regional development. It first presents a case study of a small multinational company (Vik-Sandvik) producing naval architecture and ship design in an ... -
Information technology, richness of services and income distribution : is ICT after all the great equalizer?
(Working Paper, Working paper, 2002-07)This paper discusses how information and communication technology (ICT) affects the richness and reach of services such as education, health and entertainment. These services consist of several components, some of which ... -
Information technology’s impact on development : how does information technology contribute to development in poor countries?
(Master thesis, 2010)The goal of this thesis is to highlight how information technology is being used in new and innovative ways in poor countries to help promote development. I have looked at the impact of mobile phones, radio and the ... -
Informed Enforcement: Lessons from Pollution Monitoring in China
(DP SAM;01/2021, Working paper, 2021-01-07)Government regulations are often imperfectly enforced by public officials. In this study, we investigate if real-time monitoring of policy outcomes can improve enforcement of existing regulations by exploring the introduction ... -
Infrastructure and industrial location : a dual technology approach
(Discussion paper, Working paper, 2001-10)The paper investigates how differences in infrastructure quality may affect industrial location between countries. Employing a dualtechnology model, the main result of the paper is the somewhat surprising conclusion ... -
Infrastruktur som aktivaklasse : bør pensjonskasser inkludere infrastruktur i sin investeringsportefølje?
(Master thesis, 2012)Denne utredningen gjør en vurdering av hvorvidt det er aktuelt for norske pensjonskasser å investere i infrastruktur. Finansdepartementet har per 1.1.2011 åpnet for at norskregistrerte pensjonsforetak, det vil si ... -
Infrastrukturinvesteringer : bør Statens pensjonsfond utland investere i infrastruktur?
(Master thesis, 2011)I denne utredningen ser vi på egenskapene til infrastruktur som aktivaklasse og vurderer hvorvidt slike investeringer er egnet for Statens pensjonsfond utland. Vi har basert analysen på moderne porteføljeteori, hvor ...